Spotify Is Testing Unlimited Ad Skipping For Free Users

Spotify is currently testing out a new feature dubbed as "Active Media." It allows users in its free tier to skip as many ads as they like. While this feature is currently only available in Australia, Spotify's global head of partner solutions Danielle Lee said that the Active Media would allow users to come across better tailored ads. Ultimately, advertisers would not have to pay for ads that are skipped. "Our hypothesis is if we can use this to fuel our streaming intelligence, and deliver a mo...